July 2009 - Swarovski opened a one-of-a-kind store called, "Swarovski CRYSTALLIZED". Located at 499 Broadway in New York City's Manhattan, it is a 5,000 square-foot flagship store of Swarovski's "Bead Store" concept. It is a unique, creative playground of Swarovski crystals where customers can experience the charms of using Swarovski crystals to create their own unique projects! The store also features a large line of ready-to-wear and exclusive designer jewelry. The store also includes a showcase lounge – the Swarovski CRYSTALLIZED Lounge.
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